Email Retargeting Impacted by AdRoll’s Launch of SendRoll

By Jason McClain | April 3, 2016 | 1 Comment

What Is SendRoll?

AdRoll intends to take email retargeting to the next level with their latest offering called SendRoll. For those who are unfamiliar with retargeting, if you have ever viewed an item on Amazon and then checked your Facebook feed only to find the item you just viewed in the sidebar, that is retargeting. What SendRoll does is utilize that same email retargeting technology in the form of email to improve email marketing results. The first numbers are impressive. Enrico Casati, founder of the e-commerce retailer Velasca said they are seeing a “50% open rate with 11% click rate”.

Intriguing. So how does it work?

A customer visits your website and enters their email address, but leaves before making a purchase. SendRoll generates an email to that customer based on the items they viewed or left abandoned in their cart. The customer is prompted to return to your site and complete their purchase through the power of SendRoll’s smart messaging.

What do you think?

Oh! The Possibilities to Improve Email Retargeting

Imagine being able to send out an email about your product to someone who just viewed it on your website. Basically, SendRoll will allow you to create a completely customized experience for your customers that takes them from your website to their inbox. SendRoll could be the biggest thing to happen to email retargeting since retargeting itself! If you know anything about Internet marketing, then you know email marketing and your list are the first assets that you build for your online business. It only takes one dynamic tool like SendRoll to send your campaigns over the top.

SendRoll takes user intent to whole new level. It taps the data that you collect as an online business and provides you with a way apply it to your marketing strategy. More than that, it applies it to the most lucrative aspect of your marketing strategy: email. During pre-launch, 700 customers signed up for the beta test and saw their click-through rates double. How would your business change if your click-through rates doubled right now? That is powerful.

SendRoll Plays Well With Others

Everyone wants one-click everything these days and why not? We are living in the technological age! SendRoll is no exception to such demands and touts one-click sends in addition to compatibility with third-party email services such as Mailchimp, Constant Contact, and Campaign Monitor.

This integration serves a two-fold purpose:

1. To import your unsubscription list
2. Make quick use of your existing email templates

Once this is done, you should be rocking and rolling with SendRoll with just a few clicks inside of a few minutes.

Four Goals to Improve Email Marketing Results

SendRoll allows you to set up your campaign by choose from one of four goals:

1. Recover users who have abandoned their carts on your website
2. Promote new products to existing customers who have purchased before
3. Promote your top categories by sending out the most-viewed products
4. Allowing your to build your own campaign based on data from your visitors

As a result of your campaign choice, one of the following three things will trigger an email to your customer:

• Adding products to their shopping cart and leaving your site without buying
• Purchasing one or more products
• Viewing multiple product pages on your site

Are You Ready to Try It for Yourself?

It could be time that you make a move to greatly improve your email targeting results and SendRoll might just be the key to take your efforts to new heights. SendRoll is generously offering a 30-day trial, so you can give the service a try and experience those double click-through rates for yourself. You could be a part of the next evolution in email marketing while improving your email retargeting results at the same time. What are you waiting for?

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